How EFFECTIVE is Divvy's Patent-pending system?

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...one evening, to watch the game.  

All three noticed the new touch-screen digital sign when they walked in, but after a while, each reacted differently to it. One kept seeing an “active nearby singles” online dating ad and finally decided he’d had enough “guy’s nights.” So, the next time it came up, he walked up to the screen, scanned the QR code, and download the app. Another saw a ride-sharing ad saying, “are you sure?”, he decided he wasn’t, texted “nope” to the number on the screen, and instantly got a reply with a link for his ride. The third was focused entirely on the game and hadn’t noticed the sign since before it began. After all, he was an avid fan and even had the official apparel sponsor app on his phone, although he never used it and planned on deleting it.  However, when he was watching the sponsor’s TV commercial and received an SMS coupon at the same time, everything changed.  But that’s what happens with Divvy’s proprietary physical Calls-To-Action™ (pCTA™).  We're rolling out All-In-One units (1080p, mobile device detection, geo-fencing, messaging, etc.) to over 100 sports bars in New Jersey and adding new venues to the queue every day because our model is simple. We put up 3-years’ worth of equipment, infrastructure, advertiser-relationships, etc., AND we share ("divvy") the digital profits with our Brick & Mortar partners. While we’re planning on expanding later, for now, we're focused on sports-related bars & pubs.